Launch of world’s first “Apple Ropeway”

On November 18th, a milestone for sustainable logistics was achieved in the Italian province of Trento: the world’s first ropeway for transporting apples officially started operation. The ceremonial opening attracted a great deal of media attention and was attended by high-profile guests, including the Prime Minister of Italy, Giorgia Meloni, Agriculture Minister, Francesco Lollobrigida, as well as the top management of Melinda, represented by President Ernesto Seppi and Anton Seeber and Martin Leitner from LEITNER.